Tag: #Bitly

Showing all articles tagged with "Bitly".

All AI & ML Algorithms Architecture Cost Reduction Design Systems Infrastructure Scaling Security #Bitly ✕ Clear

How Bitly Scaled Technically: The Engineering Story Behind Billions of Redirects and a $100M+ ARR Platform

When you click a bit.ly link, it feels instantaneous. Behind the simplicity is a battle-tested system that scaled to billions of redirects through Base62 encoding, heavy caching, NSQ async pipelines, and a major MySQL-to-Bigtable migration. This engineering foundation powered Bitly’s growth from a viral URL shortener to a $100M+ ARR Connections Platform. The story showcases how thoughtful architecture turns simple ideas into resilient global infrastructure.

Jul 22, 202612 min readRead →

Showing 1–1 of 1 dissection

Fetching Dissection…

JavaScript is disabled in your browser. Please enable JavaScript or refresh the page if content does not load automatically.